Tag Archives: Preparedness

Sound the Alarm: Red Crossers make hundreds of local homes safer throughout the month of May

By Martin Gagliano, Alex Keilty, Jenny Arrieta & Marcia Antipa

Photo by Jenny Arrieta/American Red Cross

Home fires claim seven lives every day in the U.S. and remain one of the most frequent disasters across the region — but having working smoke alarms can cut the risk of death by half. That’s why over three weekends in May, American Red Cross Northern California Coastal Region volunteers and partners installed 1,217 free smoke alarms and made 450 homes safer as part of the Sound the Alarm program.

Launched in October 2014, the Red Cross Home Fire Campaign aims to prevent deaths and injuries from home fires. Sound the Alarm is a critical part of this campaign. Working with local fire departments and other community partners, Red Cross volunteers visit high-risk neighborhoods, install free smoke alarms and provide residents with safety education on how to prevent home fires, what to do if a fire starts and how to create an evacuation plan.

“Sound the Alarm is a meaningful way to be part of a larger movement while directly helping local families,” said Ana Romero, Red Cross Regional Preparedness Manager. “In just one day, our teams could help save a neighbor’s life.”  

Richmond, Calif. 05.07.22.
Photo by Brenda Dawson Dove/American Red Cross

Bay Area Chapter

Isabel Oliva and Julio Hernandez are two of many Richmond residents who received a visit from Red Cross volunteers and the Richmond Fire Department on a Saturday morning in early May.

With the help of local volunteer Yvette Cuellar, Isabel and Julio learned how to prevent home fires and create an evacuation plan to keep their family safe.

Volunteers like Yvette are the heart and soul of this lifesaving program. After four successful Sound the Alarm events across the Bay Area Chapter in May, 396 free smoke alarms were installed, making 132 homes and 392 residents safer in Richmond, Oakland, San Bruno and San Francisco.

Oakland, Calif. 05.14.22.
Photo by Kane Wong/American Red Cross

North Bay Chapter

Novato, Calif. 05.21.22 – Photo by Marcia Antipa/American Red Cross

Marin County sisters Angel and Alisa Zhou are two of the dozen Red Cross volunteers who gifted their time to help install smoke alarms and share safety information at the Novato Sound the Alarm event on May 21 in the North Bay Chapter.

“It’s important that for their own safety, and the safety of the children as well, that there are alarms installed,” Angel said.

Alisa chimed in, “It was so much fun meeting these people and getting to know more about our local community.”

Across the chapter in May, Red Crossers made 118 homes and 251 residents of Santa Rosa, Fairfield and Novato safer by installing 270 free smoke alarms.

Fairfield, Calif. 05.14.22 – Video produced by Nanette Shamieh/American Red Cross

Central Coast Chapter

Las Lomas, Calif. 05.14.22.
Photo by Jenny Arrieta/American Red Cross
Las Lomas, Calif. 05.14.22.
Photo by Jenny Arrieta/American Red Cross

On May 14, Red Cross volunteers, local Seaside High School Students and partners from the Monterey County Fire Department came together on a bright, sunny morning in Las Lomas, Calif.

After briefings by the Fire Department, Red Cross Disaster Program Manager Patsy Gasca, and remarks by Monterey County Supervisor Phillips, the teams spread out into the neighborhood to install free smoke alarms and share home fire safety information.

During two weekends of Sound the Alarm events in the Central Coast Chapter, 78 homes and 339 residents from Las Lomas and Watsonville were made safer with the installation of 229 free smoke alarms by our volunteers and partners.

Heart of the Valley Chapter

Modesto, Calif. 05.14.22.
Photo by Martin Gagliano/American Red Cross

The Heart of the Valley Chapter had a busy Saturday morning on May 14 when Red Cross volunteers and staff gathered at the Modesto Mobile Home Park for a Sound the Alarm event alongside the Modesto Fire Department and local community partners.

In this community, Red Crossers, including long-time volunteer Tracey Singh, visited 23 homes and installed 48 free smoke alarms. Tracey is an experienced volunteer who enjoys helping equip residents like Martha Guerrero with the knowledge needed to keep her family safe in event of a home fire.

Martha is one of the 89 Modesto residents that was provided with safety information and had free smoke alarms installed in their home during this Sound the Alarm event.

Silicon Valley Chapter

“I dealt with people who have been through fires or floods in their homes and these fires are really fast,” said German Barajas, who used to work at a restoration company. “With a plan in hand already, everyone gets out safely and nothing really bad happens, besides the property being damaged, and that’s always replaceable.”

German was happy to receive a visit from Red Cross volunteers at his home in San Jose on May 21 as part of the region’s signature Sound the Alarm event. In just one day, Red Cross volunteers from the Silicon Valley Chapter installed 274 free smoke alarms, making 99 homes safer and helping 329 residents.

San Jose, Calif. 05.21.22 – Video produced by Alex Keilty/American Red Cross

“My stepdad has been a fireman for 27 years, so we have always talked about fire preparedness, prevention, escape plans and what to do in case of emergencies. It’s definitely been drilled into me from a young age how important these things are,” says Megan, a volunteer for the Red Cross Sound the Alarm program.

San Jose, Calif. 05.21.22
Photo by Alex Keilty/American Red Cross

Megan was one of 297 local Red Cross volunteers that helped with the Sound the Alarm events across the Northern California Coastal Region this May.

In addition to these larger Sound the Alarm events, the Red Cross will continue this work across the region throughout the year, installing free smoke alarms and conducting home fire safety educational visits with individuals and families on an appointment basis. Residents who need assistance or would like to schedule a visit with Red Cross volunteers can sign up at SoundTheAlarm.org/NorCalCoastal.

The Red Cross Home Fire Campaign has helped save at least 1,275 lives across the U.S. since its launch, including 24 lives saved right here in the Northern California Coastal Region. As part of the campaign, the Red Cross, along with partners, has installed more than 2.3 million free smoke alarms and made 982,369 households safer nationwide.

This work is made possible thanks to generous financial donations from regional partners: Pacific Gas and Electric Company; E. & J. Gallo Winery; Arista Networks; Silicon Valley Bank; and State Farm.

For a full suite of photos from the month’s events, visit the full Northern California Coastal Region album. To watch additional videos from the month’s events, visit YouTube.

Disaster Response: From Behind the Scenes to the Front Lines

By Alex Keilty

Cameron with an Emergency Response Vehicle in New York City in 2019, which is used to deliver food and water to the site of a disaster.

When Cameron Bochman was completing his accounting degree in North Carolina, did he ever imagine his work would take him to a meeting with FBI agents who were investigating a helicopter crash in New York City? No he didn’t, because his career path has been anything but predictable.  

Cameron, an American Red Cross employee, studied accounting because he had a natural talent for it. He says, “I took accounting because it clicked with me. But I didn’t really feel it was my passion.”

He found that passion after a two-year stint as a Peace Corps volunteer teaching English in China.

“I knew I wanted to do something in humanitarian work,” he says. “And the Red Cross really stood out.” And so this Boston hometown boy packed his bags for New York City three and a half years ago to start his job as a Disaster Response Manager working the overnight shift from midnight to 8 a.m.

Part of a Disaster Action Team – a group of employees and volunteers who are the first, on-the-scene, Red Cross contacts at the site of disasters – Cameron observed the “power of volunteers,” as he calls it. His volunteers responded to countless home fires within an hour of getting a call from the fire department. On site, they provided a shoulder to cry on for those displaced by the fire, and financial assistance in the form of a prepaid debit card that residents could use for shelter at a hotel, groceries, replacing clothing or any other expenses. Then the residents would be referred to Red Cross caseworkers for help with further recovery. 

But back to that meeting with the FBI agents… In addition to home fires, there were unexpected emergencies like when a helicopter crash landed on the roof of a Manhattan building, tragically killing the pilot and erupting in flames.

Cameron at the site of one of his first Disaster Action Team responses in New York City, responding to a multi-family fire in Brooklyn. 

On that freezing cold day, Cameron and his team brought a van loaded with meals, snacks and water to feed first responders as they worked at the site. Cameron also attended meetings with the intelligence agents who were investigating the crash to determine if it was a terrorist act.

Working in New York was never boring, but after a year Cameron wanted to work with the community in a different way. Running public engagement events and prevention programs appealed to him. And so did the sunny skies of California!  

So he moved to Alameda County, to become a Disaster Program Manager, where he helps organize the Home Fire Campaign including the Sound the Alarm program to install free smoke alarms in homes across the county, and the nation.

Cameron and his team of employees and volunteers are also ready to respond to small and large scale tragedies, like when a lightning storm in the summer of 2020 sparked fires across Northern California. Cameron’s team facilitated the opening of an evacuation center and set up a shelter where evacuees from Livermore could sleep, get hot meals, access mental health support and receive the latest information from emergency responders.

Not predictable but definitely rewarding, Cameron says of his work: “You walk away feeling like you did something good.”

Ready for the Next Wildfire: After Multiple Evacuations, Sonoma County Resident Has a Plan

Hecht’s evacuated chickens and Gertie, the family dog, safely stashed in the car.

After twice evacuating her home for days during major wildfires, and living through several more evacuation warnings, you’d better believe Kathryn Hecht has a plan for the upcoming fire season.

The Sonoma County resident is a Red Cross regional communications manager whose job includes informing the public about the best ways to prepare for disasters.

She practices what she preaches.

Near her front door Hecht has stashed pet carriers and a go bag that includes clothing, important papers, emergency supplies, dog and cat food and toiletries. She has planned two driving routes out of her neighborhood, and a foot route in case those two are blocked. She subscribes to her county’s emergency notification system, Nixle, has the Red Cross emergency app on her phone, and follows local sources of emergency information on Twitter. She and her husband have agreed on two emergency meeting points in case one is unavailable.

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Sound the Alarm day of action a success

Red Cross volunteers and community partners

American Red Cross Sound the Alarm Day of Action on May 8 was a success!

Most of us don’t realize we have just two minutes to escape a home fire. That’s why the American Red Cross Northern California Coastal Region prepared families to act quickly through the Home Fire Campaign.

Joining a national effort to educate 100,000 people about home fire safety this spring, local Red Cross volunteers met virtually with families to review fire safety steps for their household.

On May 8, local first responders, Concord Police Department , CERT Ready volunteers and the Red Cross met with residents of the Clayton Villa Apartments in Concord to go over home fire prevention and safety training. Then everyone gathered in the courtyard for a hands-on demonstration of how to safely use a fire extinguisher. Twenty four apartment homes were made safer thanks to the Sound the Alarm training!

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Sonoma County volunteer Andy Witthohn recognized as Gene Beck Memorial Volunteer of the Year

Andy and Betsy Witthohn at a volunteer thank you event in 2018. Photo by Ritch Davidson | American Red Cross

Andy Witthohn has a long history of volunteerism and service work spanning multiple continents, industries, and community needs. Born in Bangor, ME, Andy studied in Nairobi, served in the Peace Corps in Somalia, and taught school – mostly kindergarten – for 20 years in Sonoma County. He finished his professional career advocating for teachers with the California Teachers Association. 

In December 2020, he received the Gene Beck Memorial Volunteer of the Year award for his extensive efforts with the American Red Cross during the devastating Kincade Fire in 2019. 

His peers were quick to gush. 

“Not afraid to try new things or take on new challenges, Andy quickly became one of our most steadfast and reliable volunteers in the Napa-Sonoma Territory,” said Angela Hunt, volunteer for the Northern California Coastal Region and presenter of the award. “With his energetic spirit and constant good humor, he made short work of any project he took on, and he’s taken on quite a few. We’re so appreciative for everything he does.” 

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Leading leaders and finding gems

Laura Hovden, San Mateo Volunteer of the Year

Laura Hovden, of Woodside, CA, recently received the San Mateo Volunteer of the Year Award during the Chapter’s annual volunteer recognition event. A born leader, Laura encourages others to expand their skills and expertise and take on leadership roles of their own. Her flexibility and high aptitude for success have led her to fulfill myriad duties across the organization, including regional and divisional appointments.

Laura took a moment last week to fill us in on her experiences.

Congratulations on the recognition as Volunteer of the Year!

Thank you, I feel so honored.

When did you first get involved with the Red Cross?

I joined when my kids were graduating from high school in 2014. I wanted to have something to do that would be meaningful after they were gone. At the Red Cross, I found all kinds of interesting people and just loved doing this kind of work.

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