The American Red Cross is widely known to respond to disasters caused by home fires across the nation – but what about preventative action?
All the tools and assets necessary for a Sound the Alarm event. Photography by: Pooja Klebig | American Red Cross
As part of the Home Fire Campaign, the Red Cross does not only seek to aid communities in home fire recovery, but also in the necessary steps that lead to home fire prevention. By installing free smoke alarms in residential neighborhoods and educating communities about home fire safety, Red Cross chapters ensure a holistic approach to protection is enacted. As of today, the Red Cross, alongside local fire departments and community partners, has installed 1,128 smoke alarms in 459 homes, creating a safer space for 1,502 residents across the Northern Coastal California Region.
Vanir team ready to head out to install smoke alarms for community members in Richmond, Calif., for Sound the Alarm. L to R: Project Directors Santiago Harris and Cymbre Potter, Construction Manager Tierra Andrews, and Senior Project Manager Laurence Maller
On a cool Saturday morning in Richmond, Calif., a group of colleagues from construction management company Vanir traded hard hats and project schedules for clipboards and smoke alarms. They were part of the American Red Cross Sound the Alarm campaign, installing free smoke alarms and sharing fire safety information in at-risk communities.
But for this team, the day was about more than just service. It was also about connection.
Red Cross Volunteers bring home fire safety to the floating homes of Sausalito
Catherine Lee, Ron Lau, Vincent Valenzuela, Lesley Carmichael and Claire Cannariato (L to R) prepare to install smoke alarms in floating homes
“You’re on the water. You’ve got wildlife out your window. You’ve got the sun playing off the water.”
That’s how Flo Hoylman describes living aboard a houseboat in Sausalito, Calif., just north of the San Francisco Golden Gate Bridge. But Flo, who serves on the board of the Sausalito Floating Homes Association, knows she and her neighbors on the water are just as susceptible to fires as any other Californians.
“We still burn. And if there was a fire, like there was in Santa Rosa, the embers would come down on us, too.”
When torrential rain opened over California in the winter of 2023, few could have imagined the devastation that would follow. Fueled by rare atmospheric rivers, communities were flooded with destruction like they had never seen before. Among them was Pajaro, a small Monterey County town, where homes and livelihoods were destroyed.
While this disaster did leave behind broken levees, it also ignited a new vision for preparedness, particularly in vulnerable communities where disasters repeatedly hit the hardest.
That realization quickly became the impetus to launch the 18th Red Cross Community Adaptation Program (CAP) across the country out of Monterey County. This is an innovative Red Cross initiative designed to strengthen local partner networks in disaster-prone areas, ensuring families have the tools and support they need before the next emergency strikes.
Businesses in downtown San Francisco were closed due to the power outage
By Veronica Oberholzer
I love the Christmas season and am always looking for new holiday activities. On Saturday, December 20, I took BART from my home in Oakland to the Yerba Buena Center for the Performing Arts in San Francisco to see a 2 p.m. Christmas Ballet.
The theater was a dark cocoon from the outside world during the beautiful performance. In a funny piece of foreshadowing, I thought that anything could be happening in the world outside, and we wouldn’t know about it until the show was over.
By Alvaro Martinez and Mason Hodges, Communications Volunteers
When disaster strikes, Jesús Sotelo doesn’t hesitate — he acts.
Born in Acapulco, Guerrero, México, Jesús grew up in a community where music, faith and service were deeply woven into everyday life. In the 1980s, he and a group of friends formed “Lobos,” an informal volunteer team that assisted people in crisis. Their efforts led them to collaborate with Protección Civil and receive training from the Mexican Red Cross, where Jesús learned paramedic-style skills and embraced a guiding principle: “If there is an accident, you must help.”
Though he didn’t pursue a formal paramedic career, Jesús’ dedication to helping others never wavered. That same spirit followed him when he moved to the United States. What began as a temporary stay became permanent—and so did his desire to serve. Despite language barriers and unfamiliar systems, Jesús found his way to the American Red Cross, applying online and quickly becoming a trusted volunteer at shelters, community events and training sessions.
“You don’t need permission,” he said. “Just ask, ‘What’s next?’ and get involved.”
Jesús’ journey took a challenging turn when he became seriously ill. Hospitalized for two weeks, he was diagnosed with prostate cancer. The treatments were grueling, but his resolve remained strong.
“You have two paths,” he explained. “Surrender or fight. I choose to fight.”
Faith and family became his anchors. His wife, a fellow Red Cross volunteer, became a pillar of support, and his pastoral studies gave him strength. Even during treatment, Jesús continued volunteering. His service became a source of healing and purpose.
“What you do matters. Even when it’s hard. Even when you’re scared.”
Jesús’ story is a powerful reflection of Hispanic heritage — not just through tradition, but through action. His presence at the Red Cross helps bridge cultural and language gaps, offering comfort and connection to Spanish-speaking communities. He hopes to see more Latinos step into service, not only as volunteers, but as leaders too.
He’s received medals and local honors, but for Jesús, the true reward is knowing he made a difference. He dreams of one day becoming a Red Cross employee and writing a book that shares his journey and inspires others.
“Live in the present,” he said. “This moment is the only life we have. Serving with humility is a powerful legacy. Faith without action is not enough. If you believe, act.”
Jesús didn’t wait for perfect conditions, and you don’t have to either. Whether you speak Spanish or English, whether you’re new to volunteering or have years of experience, your help is greatly needed.
Join Jesús and thousands of others making a difference. Visit redcross.org/volunteer to sign up today.
