On a cool Saturday morning in Richmond, Calif., a group of colleagues from construction management company Vanir traded hard hats and project schedules for clipboards and smoke alarms. They were part of the American Red Cross Sound the Alarm campaign, installing free smoke alarms and sharing fire safety information in at-risk communities.
But for this team, the day was about more than just service. It was also about connection.
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“You’re on the water. You’ve got wildlife out your window. You’ve got the sun playing off the water.”
That’s how Flo Hoylman describes living aboard a houseboat in Sausalito, Calif., just north of the San Francisco Golden Gate Bridge. But Flo, who serves on the board of the Sausalito Floating Homes Association, knows she and her neighbors on the water are just as susceptible to fires as any other Californians.
“We still burn. And if there was a fire, like there was in Santa Rosa, the embers would come down on us, too.”
Read moreWhen torrential rain opened over California in the winter of 2023, few could have imagined the devastation that would follow. Fueled by rare atmospheric rivers, communities were flooded with destruction like they had never seen before. Among them was Pajaro, a small Monterey County town, where homes and livelihoods were destroyed.
While this disaster did leave behind broken levees, it also ignited a new vision for preparedness, particularly in vulnerable communities where disasters repeatedly hit the hardest.
That realization quickly became the impetus to launch the 18th Red Cross Community Adaptation Program (CAP) across the country out of Monterey County. This is an innovative Red Cross initiative designed to strengthen local partner networks in disaster-prone areas, ensuring families have the tools and support they need before the next emergency strikes.
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By Veronica Oberholzer
I love the Christmas season and am always looking for new holiday activities. On Saturday, December 20, I took BART from my home in Oakland to the Yerba Buena Center for the Performing Arts in San Francisco to see a 2 p.m. Christmas Ballet.
The theater was a dark cocoon from the outside world during the beautiful performance. In a funny piece of foreshadowing, I thought that anything could be happening in the world outside, and we wouldn’t know about it until the show was over.
Read more1,357 smoke alarms installed throughout the Northern California Coastal Region in this spring
The American Red Cross responds to home fires more than any other disaster nationwide, so home fire prevention is something we take seriously. For that reason, Red Cross members, along with local fire departments and community partners, to install 1,357 free smoke alarms in 502 homes, making 1,472 residents safer from homes fires during our 2025 Sound the Alarm campaign. From April 26 – May 23, communities in Alameda, Contra Costa, Solano, Merced, San Benito, San Francisco, San Joaquin, San Mateo and Santa Clara counties were made safer thanks to free smoke alarms and home fire prevention education.
Sound the Alarm events are a critical part of the national Red Cross Home Fire Campaign which aims to reduce the number of deaths from home fires. The Home Fire Campaign has helped save 2,320 lives since its launch in October 2014 due to working smoke alarms in homes. Nationwide, volunteers and local fire departments visit neighborhoods to install free smoke alarms and share home fire prevention information with residents, including home fire escape plans. Here in the Northern California Coastal Region, volunteers and partners have installed more than 55,300 free smoke alarms and made more than 20,000 households safer since 2014, saving 32 lives reported in the Greater Bay Area.
On August 2, 2022, American Red Cross volunteers Ron Redmond and Don Powell visited the home of Martinez, California resident, Burnie Gipson, to install smoke alarms.
Burnie, who is deaf, recently moved to the area after suffering a home fire at his previous residence in San Francisco. Following the fire, which damaged multiple homes in Burnie’s residential complex, Red Cross Disaster Action Team volunteers responded to provide comfort, care and financial assistance to help impacted residents meet their immediate needs.
With an average of 60,000 disaster responses a year, the majority of these home fires, the Red Cross and our partners are every bit as focused on disaster prevention as we are on disaster response.
Enter the Home Fire Campaign: a year-round effort aimed at home fire prevention through free smoke alarm installations and preparedness education. To date, the campaign’s efforts have saved at least 1,366 lives since 2014.
One component of the Home Fire Campaign is the ability for the Red Cross to provide specialized smoke alarms to alert individuals who are deaf or hard of hearing in the event of a fire. After moving to Martinez, Burnie reached back out to the Red Cross to set up a free installation in his new home.
People who are deaf or hard of hearing are particularly vulnerable to home fires because they may not be able to hear a traditional smoke alarm. The specialized alarm, frequently referred to as a ‘Bed Shaker,’ is typically installed next to the bed, and alerts residents using a strobe light and vibrating pad that can be placed under the mattress or pillow. It is activated when an accompanying traditional smoke alarm is triggered during a fire.
“Every day, people’s lives are devastated by home fires,” said Natalie Manier, Red Cross Disaster Program Manager for Contra Costa County. “We are proud to play an important role in the prevention of home fire-related injuries in our communities, while at the same time, we’re also able to play an important role in the response process when a fire unfortunately does occur. Our volunteers ensure our services are available full circle if they are needed, and that we’re here for our community members – ensuring they do not have to face life’s emergencies alone.”
Burnie’s home now has an added element of protection thanks to his preparedness mindset and the Red Cross Home Fire Campaign.
All Red Cross services, including smoke alarm installations, are free of charge thanks to our generous partners. During short home visits, Red Cross volunteers and partners install free smoke alarms, and share information on common home fire causes, how to prevent them, what to do if a fire starts, and how to create an escape plan. If you or someone you know needs smoke alarms in their home, visit SoundTheAlarm.org/NorCalCoastal to schedule an installation appointment.
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