30 Years Later, the Loma Prieta Earthquake Response Remains Jim Aldrich’s Most Difficult
Galveston Island had seen better days. Hurricane Jerry had battered the Texas barrier island cum tourist haunt the day before, leaving flooded roads strewn with flotsam and sand dunes pummeled into the mud. Jim Aldrich of the American Red Cross, who was in Galveston as part of the organization’s recovery effort, had just settled in to watch Game 3 of the World Series from his hotel room. The game’s telecast, aired live from San Francisco, suddenly scratched with static as the frame jerked and spasmed. There was confusion, shouting.
“We’re having an earth-” someone said before the live feed cut to black.

An aerial view of the collapsed section of the Cypress Structure. The 6.9 earthquake caused the top deck of the highway to fall onto the lower deck, killing 42 people.
It was October 17, 1989, and Northern California had just experienced a catastrophic event, the Loma Prieta earthquake. The 6.9 tremor ravaged homes, infrastructure, and lives from Monterey Bay through the Bay Area, leaving 66 people dead, thousands injured, and tens of thousands homeless. Like Jim, millions watched the quake strike in real time on live television.
The Red Cross contacted Jim, an employee from St. Louis, within hours of the now-cancelled World Series game; he would trade the Texas Gulf Coast for a new deployment to the earthquake response in California. Having 8+ years with the Red Cross and ample disaster experience under his belt, he felt up to the job. However, as he would learn over the next three months, the Loma Prieta response would be the most challenging of his career.
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