Tag Archives: Central Coast

A silver anniversary of love

To commemorate the 30th anniversary of the devastating Loma Prieta Earthquake, our region has been gathering stories from people who experienced the quake three decades ago in an effort to encourage preparedness today. The following is a story from 2014.

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The long-term relationship between Patsy Gasca, center, and the American Red Cross began the same day the Loma Prieta Earthquake struck almost 30 years ago. This week, the Disaster Program Manager for the Central Coast Chapter took a minute to pose for a photo with Red Cross colleagues Michele Averill (left), chapter CEO, and Camilla Boolootian, regional development officer.
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By Carlos M. Rodriguez

October 17, 1989, started off as an ordinary day for Patsy Gasca. But at 5:04 p.m., the Loma Prieta earthquake struck Northern California, causing widespread damage from the San Francisco metropolis to the much smaller towns in Monterey and Santa Cruz counties. The 6.9-magnitude earthquake shook the ground for 15 seconds, changing Patsy’s life forever. Before the day was done, the 28-year-old Santa Cruz mother of three would volunteer as a case worker, beginning what has become a 25-year love affair with the American Red Cross. Read more

1989 earthquake was a life-changing moment for Red Cross’ Rick Martinez

Almost 30 years ago, on October 17, 1989, the devastating Loma Prieta Earthquake rocked most of Northern California. Particularly hard hit were Bay Area and Central Coast communities, areas that sustained loss of life and catastrophic damage. To commemorate the anniversary of this devastating earthquake, our region has been gathering stories from people who experienced Loma Prieta 30 years ago in an effort to encourage preparedness today. The following is a story that was posted on the Central Coast Chapter web site in December 2017.

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Rick Martinez was photographed at the lifeguard station on the Santa Cruz Wharf in 2017, almost 30 years after the earthquake that introduced him to the American Red Cross.

By Jim Burns

Before he embarked on a career in law enforcement almost 30 years ago, Rick Martinez dreamed of working in the hospitality industry.

“I had been very interested in doing restaurant or hotel/motel work,” he said.

Then the fatally destructive Loma Prieta Earthquake struck with mega-force in October 1989. Read more

Remembering the Loma Prieta Earthquake: 30 Years Later

loma prieta 420x279On October 17, 1989, the devastating 6.9-magnitude Loma Prieta earthquake rocked Northern California with the Bay Area and Central Coast bearing the brunt of the impact. The resulting catastrophic damage and loss of life forever changed the landscape, infrastructure, and people of the Golden State.

To commemorate the 30th anniversary, the American Red Cross is gathering stories from those who experienced the Loma Prieta earthquake. Through sharing these stories of recovery and resiliency, we hope to encourage active preparation for the next major event. If you have a memory, experience, or photos/videos from Loma Prieta, we invite you to share them with us. Read more

Caring donors make Santa Cruz blood drive a special success

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Zoë Brouillet is following in her father’s footsteps as a regular Red Cross blood donor.
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You could almost say that helping others is in Zoë Brouillet‘s blood.

That’s why the 19-year-old Santa Cruz resident shifted gears halfway through a “Gap Year” program last year, deciding that her time between finishing high school and beginning college would be better spent in Asia helping the disadvantaged, rather than in Italy studying opera. “I decided part way through the year that I wanted to change locations so the experience could be about something greater than me,” Zoë said. “I ended up helping build water-filtration systems in Cambodia, treat Agent Orange victims in Vietnam, and conserve elephants in Thailand.”

That’s also why Zoë was one of the first people in the Santa Cruz office of the American Red Cross yesterday morning for a blood drive event. Read more

Even though spring has passed, it’s still ‘Sound the Alarm’ season

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New Regional CEO Jennifer Adrio joined Silicon Valley Chapter CEO Ken Toren, more than 100 chapter volunteers, and partner teams at a very successful Sound the Alarm event earlier this month in San Jose. (Photo: Camilla Boolootian)
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On average, home fires kill 7 people and injure another 36 — every single day in the United States. That’s why the American Red Cross launched its nationwide Home Fire Campaign in 2014 with the goal of reducing the number of home fire deaths and injuries.

A key component of the campaign is a series of Sound the Alarm – Save a Life smoke alarm installation events in which Red Cross volunteers, working with local fire departments and other partners, visit high-risk neighborhoods to offer to install free 10-year smoke alarms, replace batteries in existing alarms, and help families create escape plans. It is believed that the Sound the Alarm neighborhood visits, in which more than 1.5 million alarms have been installed, have already saved more than 600 lives throughout the United States since the Home Fire Campaign began.

Teams throughout the American Red Cross’s Northern California Coastal Region were especially busy in April and May, organizing and holding a large number of Sound the Alarm “signature events.” These events were part of a special spring push that American Red Cross volunteers and our partners were making nationally from April 27 through May 12. The goal of this national effort was to install 100,000 smoke alarms during that three-weekend period.

But, while the spring push was successfully completed, Sound the Alarm teams in our region have continued their home visits in June and July. Here’s a brief rundown of those recent STA activities:

  • On June 20, 12 team members from the Central Coast Chapter installed 49 smoke alarms in 22 homes in Cachagua, a community located in a remote area of Carmel Valley. The work, which focused on two mobile-home communities, made 61 people safer. See photo of this event.
  • On July 20, more than 115 volunteers from the Silicon Valley Chapter and volunteer teams from our corporate and community partners installed 269 smoke alarms in 76 homes in the Eastridge Estates Community in San Jose. The effort made 309 residents safer. See story and photos of this event.
  • On July 27, 14 volunteers from the California Northwest Chapter installed 48 smoke alarms in 37 homes in the Napa Valley Mobile Home Park in Napa.
  • On July 27, teams in the Central Coast Chapter installed 184 smoke alarms in 65 homes in the city of Salinas, making 264 residents safer. See advance press release and photo from the event.

In addition to these larger Sound the Alarm events, Red Cross teams have also continued work throughout our region, installing free smoke alarms and conducting educational visits to individual homes on an appointment basis.

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RELATED INFORMATION:

•  Supporting our ‘Sound the Alarm’ home visits: This work is made possible thanks to generous financial donations from our national partners: Airbnb, Delta, and Nissan; and our regional partners: Pacific Gas and Electric Company, CSAA Insurance Group, a AAA Insurer, Dignity Health, Linden Root Dickinson Foundation, Camille McCormack, State Farm, John and Marcia Goldman Foundation, Karen Turner Sanford, and Veritas.

•  Thanks also to our amazing volunteers and partners, who are making our region’s contributions to this national Red Cross campaign so successful!

•  Related stories:

•  Support our region’s STA efforts: You can still participate in and support our Home Fire Campaign efforts by going to this web page.

Red Cross workers see — firsthand — the value of the Home Fire Campaign

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Helen Cosentino, right, and Kelly Donnelly-May are thanked by John Hulliger, one of the responding members of the Hollister Fire Department. Hulliger, himself, has assisted with many of the Red Cross “Sound the Alarm” events in that community.

Two Red Cross workers, preparing for a recent “Sound the Alarm” event in the city of Hollister, saw first-hand why the organization’s campaign to reduce home-fire injuries and deaths is so important.

“We were in a particular neighborhood, going door to door to let residents know of our upcoming smoke-alarm installation event there,” says Helen Cosentino, the Disaster Program Specialist for the Central Coast Chapter. “But as we approached one home, we heard what sounded like a smoke alarm that was already going off. My volunteer partner ran to the front door, pounded on it, and screamed for the residents to get out.”

Having been alerted to a kitchen fire by their smoke alarm — and by Red Cross volunteer Kelly Donnelly-May — a man and woman quickly emerged; Cosentino, meanwhile, wasted no time dialing 9-1-1 on her cell phone. Within minutes, the Hollister Fire Department was on the scene, ensuring that the home was vacant and that the fire — which was confined to the stove area — was extinguished.

For Cosentino, the incident on April 16 illustrated perfectly why the American Red Cross launched its Home Fire Campaign almost five years ago:

  • Home fires kill 7 people and injure another 36 — every single day in the United States.
  • And having working smoke alarms inside homes can — and does — reduce those tragic numbers.

In fact, it is believed that the campaign’s Sound the Alarm home visits — in which Red Cross volunteers, working with local fire departments and other partners, install free smoke alarms for residents that need them — have already saved more than 550 lives since the national campaign began!

“Having smoke alarms just in that one home on that one day may have prevented a tragedy,” Cosentino says.

Since the Home Fire Campaign began, volunteer teams across the country have installed more than 1.6 million smoke alarms in homes that need them. In just Monterey, San Benito, and Santa Cruz counties alone, volunteers and partners working out of the Central Coast Chapter installed more than 1,500 free smoke alarms during “Sound the Alarm” home visits in 2018.

But the Red Cross wants to do more, and during a three-weekend push this spring (April 27-May 12), the organization has set a goal of installing an additional 100,000 smoke alarms.

In fact, the Sound the Alarm event that Cosentino and “Kelly May” had been preparing for that afternoon in Hollister was part of that spring push. And on Saturday, April 27, 28 volunteers from the local chapter and Hollister Fire Department installed 130 alarms in 55 homes, making 170 residents safer in that city and in nearby Tres Pinos.

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For more information about the Red Cross Home Fire Campaign in this region, please go to: soundthealarm.org/NorCalCoastal. The page includes information about:

  • How people can volunteer to help or sign up to have free smoke alarms installed.
  • The generous donors who have made this lifesaving work possible!

Read about the great work our regional Sound the Alarm teams did in just April alone.

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