Tag Archives: Grassroot

Valley Onward and the Red Cross: Building a Culture of Preparedness in Merced County

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As floods ravaged Planada, a small community in central California’s Merced County in 2023, Valley Onward, a local community non-profit organization, deployed its resources to help the local community respond and recover. They advised local residents on how to apply for financial assistance and led community discussions on where to find resources. As part of that process, Valley Onward applied for a grant from the California Office of Emergency Services to bolster its response to the floods and create a more resilient community in Merced County. For Valley Onward, the eventual funding it received was a pleasant surprise. It would allow Valley Onward to strengthen its mission of creating lasting changes in health, housing, education and other areas. There were more surprises to come, however. 

The Valley Onward team applied for a grant from the California Office of Emergency Services.

That is because before applying for the grant, Valley Onward began researching other emergency service organizations in Merced County. As Valley Onward project manager Joana Alfaro explains, “That’s when we first heard about the American Red Cross. We realized there were so many different ways to support and work with the Red Cross.”

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Community Adaptation Program Celebrates One Year in Monterey County

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The Community Adaptation Program team together at the 2025 American Red Cross Northern California Coastal Region Gala. Pictured are Lucy Rojas (left), Gabriela Perez Albarracin (middle) and Maria Magaña (right).

By Mark Phillips, Board Member Central Coast Chapter

The American Red Cross Community Adaptation Program (CAP) is an initiative to enhance the ability of local and hyper-local organizations to provide services during disasters. The Red Cross leverages its expertise, partnerships and network to level up the impact of the grassroots organizations that know their communities best. By building the capability, capacity and continuity of these groups during blue sky periods, they are better able to provide vital services during trying times.

CAP came to Monterey County in July of 2024, when Gabriela Perez Albarracin joined the area from the Lake County, California. Under her leadership, the first year of CAP activity in Monterey County has had a number of successes and laid the groundwork for an impactful year two.

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