A Red Cross volunteer shares what the Loma Prieta earthquake – and the hours that followed – were like from the Red Cross office in San Jose.
A Red Cross worker surveys the damage caused by the Lomo Prieta earthquake in the Santa Cruz area.
By Franci Collins, Red Cross Volunteer
I will always remember where I was at 5:04 p.m. on October 17, 1989. I had just walked into the San Jose Chapter of the Red Cross. Coincidentally, I was scheduled to teach an earthquake preparedness class that night, the first in several months as classes were often cancelled due to lack of enrollment. I wanted to get there before 5 p.m. to make sure all the equipment was available and working.
The slide projector was on a table right inside the classroom door and I had just turned it on and off when the ground started shaking. I am happy to say that my six years of training paid off, as I immediately ducked under the table and held on. The shaking seemed to go on for an extremely long time and I spent most of it imagining the slide projector being progressively shaken towards the edge of the table. I had time to decide that if it fell off, I would stay where I was and not try to save it.
Santa Cruz county resident, mental health professional and longtime Red Cross volunteer Jill Hoffman recounts her Loma Prieta earthquake experience 35 years later, including what she’s learned about earthquake safety.
Collapsed roadways were a common sight after the earthquake. Photo credit: U.S.G.S.
“I have been a volunteer in Santa Cruz since 1980 and was part of the Loma Prieta Earthquake Red Cross response in 1989.
I was at work with clients at 5:01p.m. on Oct. 17, 1989 when the earthquake struck; I though we were being bombed, the noise and shaking were so severe. We were just six miles from epicenter. I remember saying very quietly and calmly “door frame! door frame!” (We know now not to do that, and instead to drop to the floor, cover yourself with something sturdy like a table, and hold on until the shaking stops. Doorways are not any more structurally sound than elsewhere in a building and not a safe place to go to during an earthquake.)
“I though we were being bombed, the noise and shaking were so severe.”
I was one of the lucky ones in that I had no major damage to my home, just books falling off shelves and glass breaking. My boss at the County Mental Halth Services (CMHS) came by about an hour and a half after the earthquake via bicycle instead of her car since the route to my neighborhood was no longer driveable. We immediately joined the team working at a disaster shelter at the Civic Center in downtown Santa Cruz.
At a Red Cross shelter, residents displaced by the Loma Prieta earthquake sit and talk.
I wore two hats during most of the response: I volunteered at the shelter and did community outreach for Red Cross. Within a few weeks, I assumed the role of the Clinical Mental Health Director for a FEMA grant, a position which was extended to 18 months. We saw 25,000 people during that time.
In Santa Cruz county, (the epicenter of the earthquake) CMHS led the long term mental health care response, taking over from the Red Cross. FEMA hired six full time and 34 contracted mental health care workers.
A washed out road in Santa Cruz county. Photo credit: U.S.G.S.
I met with the couple I had been seeing that day about five weeks later and they said “Jill! You were so wonderful, you were yelling at the top of your lungs “Door frame! Door frame!” So much for my perception of the event at the time.
When we had an aftershock 6 months later I had I had the flight vs. fight response and bolted out of my chair at a restaurant and stared running before my colleague stopped me.”
Thank you, Jill, for sharing your story, your service then, and your continued service now. To learn more about disaster preparedness, including how to be prepared for an earthquake, visit redcross.org/prepare.
Thirty-five years later, a Red Cross volunteer recalls his experience during the 1989 Loma Prieta earthquake.
Red Cross volunteer photographer Larry Brazil remembers where he was during the Loma Prieta earthquake in 1989, 35 years ago today. The 6.9-magnitude earthquake rocked Northern California, with the Bay Area and Central Coast bearing the brunt of the impact. The epicenter was approximately eight miles north-northeast of Santa Cruz and 50 miles from downtown San Francisco. The quake lasted 15 seconds and struck during the peak of evening rush hour. The resulting catastrophic damage and loss of life forever changed the landscape, infrastructure and people of the Golden State. Sixty-six people lost their lives, 2,400 were injured and more than 10,000 homes were left uninhabitable. Larry shares what that fateful day was like, and what happened next:
The aftermath of the Bay Bridge following the earthquake. Photo credit: U.S.G.S.
“October 17,1989 was going to be a special day. Little did I know how memorable that day would end up being. It was special because a friend and I had tickets to Game 3 of the World Series that evening. We got to the game early and had a little tailgate party. We were just getting ready to head into the game when all of a sudden, time seemed to stand still, but the earth surely wasn’t standing still! The parking lot was literally rolling in waves. Cars were swaying back and forth, up and down, with their tires almost coming off the ground. It seemed to last for a long time, but it was probably about 15 seconds. When the shaking stopped, there was a loud roar from inside the stadium. We didn’t yet know the extent of damage and thought that the game would proceed after a delay. While trying to get into the stadium, someone had a little TV and we saw that the Bay Bridge had collapsed. It really sunk in then.
The Bay Bridge was our way home, and we knew we were in for a long night. The only way back home to Pleasanton was to go all the way around the Bay as the other bridges were closed for damage inspection. It took 9 hours to get home at 3a.m. We were transfixed by the images we saw of the widespread devastation. That was our first glimpse into the enormity of the situation.
“The next few days were a blur; it was not business as usual. We were pretty much glued to the TV, watching the drama unfold on the Cypress Freeway collapse and Marina fires.”
The bi-level Cypress Freeway, collapsed onto itself, was a sobering reminder of the quake’s intensity. Photo credit: U.S.G.S.
I was a member of a professional photographers group, the Peninsula Advertising Photographers Association. The Red Cross had reached out to our group looking for photographers to document the recovery efforts. I and two other photographers volunteered; I spent the next couple of days photographing Red Cross recovery efforts, mostly in Santa Cruz county.
I was with them day and night; at night we went out to highway workers in the Santa Cruz Mountains on Highway 17 offering them coffee, snacks, and moral support. During the day I photographed the shelter at the county fairgrounds in Watsonville. I was able to document the many services the Red Cross provided as well as much of the physical damage to the earth and buildings. I was grateful that I was able to contribute in some small way to the recovery efforts.
Landslides and destroyed roads were a common sight near Santa Crus. Photo credit: U.S.G.S.
It took another crisis time (the pandemic) for me to get involved again with the Red Cross. After being laid off due to COVID, I joined Blood Services team as a transportation specialist. I have delivered blood all over the greater Bay Area for the past four years. I have transitioned to doing some sheltering and logistics work in addition to my blood deliveries. I have recently joined the Red Cross communications team and look forward to once again providing the Red Cross with timely photos.”
Thank you for sharing your story and your service, Larry! To learn more about disaster preparedness, including earthquake preparedness, visit redcross.org/prepare.
Mary H. Lee, Red Cross Disaster Health Services Volunteer, shared her memories of the Loma Prieta Earthquake.
A Red Cross pin, the perfect way of thanking all the dedicated volunteers who helped during the Earthquake Disaster Relief Operation Photo courtesy of Mary H. Lee
“As we were standing outside our newly renovated home in Belmont on October 17, 1989 at 5 pm, we shook hands with our contractor to thank him for a job well done. Moments later the ground shook under us. We looked at our house and smiled as it was still standing. At that time little did we know of the severity of the earthquake.
Late that evening I was called in by the San Mateo Red Cross Chapter to staff a shelter as Disaster Health Service (DHS) Nurse. It was eerie to drive down a darkened highway 101 with no cars on the road to the shelter located in a hotel in Burlingame. The people in the hotel shelter were a tour group that had their trip interrupted. It was a very quiet night.
In 2022, Jesse Kilgore was serving in the U.S. Army in Germany when he got an unexpected call. Thanks to the smart thinking of his sister – who is also a veteran – and the American Red Cross’ emergency communication service, Jesse learned that his father was dying. He needed to get to Los Angeles right away so he could say goodbye.
But Jesse didn’t have the money to fly halfway across the world. So once again the American Red Cross came through. Jesse was gifted with the cost to fly to LA just before his father passed away.
That experience inspired Jesse to pay back the Red Cross “not with money, but with my own labor,” Jesse said. He signed up to help the Red Cross with disaster services. Communities and families depend on the Red Cross and its volunteers to provide comfort and support following a disaster such as wildfires, floods, and hurricanes by opening shelters, providing warm meals, offering critical financial help and supporting them through the recovery phase among other services.
“I truly feel honored to share my story to maybe help just one person!”
Kathie Reinholds of Brentwood is a big believer in “paying it forward.” More than 50 years ago, as a teenager in Hayward, she won an award for her volunteer work with the American Red Cross. Decades later, the Red Cross was able to pay Kathie back for her selfless work – not once, but twice!
Kathie’s home in Paradise, Calif., before it was destroyed by the Camp Fire in 2018.
On November 8, 2018, Kathie was sound asleep in her home in Paradise, California. She lived alone, having lost her husband Gary four years earlier. What happened to her that morning is what she calls “a story and a half.”
“Something woke me up and I thought it was the middle of the night,” says Kathie. “I looked at my phone and it was 8 a.m. Normally I would roll over, but something pushed me up. I like to think it was my husband, my guardian angel.”
Kathie ran outside and found a strange scene.
The eerie glow from the Camp Fire on the morning of November 8, 2018.
“I was up on a hill and overlooked everything. It was the weirdest red sky. I thought it was a cool sunrise.”
What she saw was the smoke and flames from the Camp Fire, which raced through Paradise that morning, killing 85 people and destroying much of the town.
“We had no system in place to learn that there was a fire. All the emergency towers burned down; it just spread so fast.”
Kathie credits a neighbor for saving her life.
“She called me and said, ‘Get out now, kiddo!’”
Kathie managed to throw a few things into her car but could not find her cat and had to leave her behind. She drove through the burning town, sitting in gridlock, then on to Chico, Sacramento, and finally Lodi, where she met up with her grown children.
The burnt remains of Kathie’s Paradise home.
Kathie was able to return to Paradise the following month but found her home had burned to the ground and her cat had disappeared.
“It was horrible,” she says, choking up. “That same month I almost died. I had a heart attack. I think I’m on maybe my fourth life,” Kathie says, laughing through her tears. “I don’t know how many ‘Get Out of Jail’ cards I get but I’ve used quite a few!”
Kathie says she received financial help from FEMA and from the Red Cross. “They also had a table for travel-sized personal needs that became a staple in part of my many trips to Paradise and recreating my life.”
Kathie finally was able to create that new life for herself at a mobile home park in Brentwood in Contra Costa County. “I couch surfed for several months and moved five times before I landed the house in Brentwood. This experience either makes you humble and grateful or angry. I choose humble!”
Red Cross volunteers installing free smoke alarms in Kathie’s Brentwood community.
Five years after that devastating wildfire, Kathie once again connected with the American Red Cross. Volunteers with the Red Cross Sound the Alarm program came to her mobile home park this April to install free smoke alarms for residents.
Kathie says, “I was so thrilled. My ceilings are really high. I’m thinking, ‘how I am I going to do this?’”
The volunteer crews put in several new smoke alarms in her home. When they learned she was hard of hearing, they arranged for another crew to return and install a “bed shaker” alarm. This specialized device includes a vibrating pad that can be placed under a pillow or mattress. The bed shaker connects to other alarms in a home and features a strobe light that can rouse people who are deaf or hard of hearing.
Now, Kathie tells us she feels much safer in her new home. “Oh yes, absolutely! I know at any time, anything can happen, when you least expect it, I know it. I will be forever grateful to the Red Cross.”
Kathie still believes in the Red Cross values she learned in high school and the lessons from the Camp Fire. “I have a ‘pay it forward closet.’ That closet contains a rotating supply of pots, pans, linens and other items for people in need. “Everyone should have one!”
To learn more about preparing for a home or wildfire, visit redcross.org/prepare.
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