Valley Onward and the Red Cross: Building a Culture of Preparedness in Merced County
As floods ravaged Planada, a small community in central California’s Merced County in 2023, Valley Onward, a local community non-profit organization, deployed its resources to help the local community respond and recover. They advised local residents on how to apply for financial assistance and led community discussions on where to find resources. As part of that process, Valley Onward applied for a grant from the California Office of Emergency Services to bolster its response to the floods and create a more resilient community in Merced County. For Valley Onward, the eventual funding it received was a pleasant surprise. It would allow Valley Onward to strengthen its mission of creating lasting changes in health, housing, education and other areas. There were more surprises to come, however.


That is because before applying for the grant, Valley Onward began researching other emergency service organizations in Merced County. As Valley Onward project manager Joana Alfaro explains, “That’s when we first heard about the American Red Cross. We realized there were so many different ways to support and work with the Red Cross.”
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